Research and Planning- Teaser Trailer Analysis

Seven

At the start of the trailer there is a close up of one of the main characters this is dramatic effect on the audience as the main face is stitched up. This suggests that the genre is either horror, thriller or crime. There is then a loud droning all the way through but when an image flicks you hear a sharp sudden noise, you see lots of things that relate to a crime scene, bodies red lighting ect. then you see a big red luminous cross and you realise from the colour and symbolism that its probably religion related. You then see a metronome and the noise makes the scene eerie.
After that theres a short cut to to Morgan Freeman and it gives the characters name William Somerset and it tells you he is also a detective.
so within the first thirty seconds you can tell its a film about a religious murder and two detectives one coming up to retirement the other one just starting after a transfer.

Genre: The film is of a Crime/Mystery/thriller. Which is set in an American city, which if i where to guess it would be New York or Seattle, which gives it a dark feeling from the start.

Mise on scene: Low key lighting looks like new york, red lighting (red in uk and usa means love or death) This could be a way to convey a feeling of order fear yet order as the pattern work is very simple and aligned perfectly from side to side; also from what I gather in the scene in an interrogation room. The character played by Brad Pitt is beaten up and has a cut on his forehead and a bruise on his nose. The impression this kind of gives is that his character is one he generally is quite a violent person, he would be quite violent with the people that he is arresting if they were to attempt to resist. His shirt is white and he is wearing black suspenders however the majority of his clothing is off the shot and therefore unimportant. The shot used was a close up, this would probably be to give the impression of a conversation, (Or that is what is going on) Since it seems like an police interview. However in this scene his posture from what I think seems to be quite laid back, so I don't believe he is personally involved in the case in anyway.

Sound: As i have said the trailer starts with a droning tone, this sets the mood for of the film at the start of the trailer as a quite mysterious and dark. the trailer also uses excessively sound effects. it exaggerates the sound (such as the banging an the metronome) this also sets a quiet mood to the trailer and allows all vocals from characters ti be heard clearly, the voice over is used in the absence of music.

Cinematography: Fast paced editing, lots of close ups were used to show expressions of the actors, this gives the trailer a dramatic view. Another close up used was of the metronome, this gives it an important feel that it will be quite relevant to the plot in some form or another. Back to the editing, The editing is quite slow at the start as the music starts everything seems quiet as the main characters and there agendas are revealed, however this slow pace picks up very quickly after the 1st plot point has been revealed and the camera doesn't linger on a shot for very long, unless there is dialogue involved in the scene.

Audience: It would appeal to the more mature audience, Probably of a 21- 50 odd audience, Since it starts by showing the main actors pretty much immediately, i would say it is also targeted at fans of Morgan freeman and Brad Pitt. It doesn't seem to be specifically aimed at a class but would probably be consumed more by middle/upper class, as they have money and time usually. Probably less likely to be aimed at parents especially of young children.

The Call

The trailer starts with the sound of an office phones ringing people in suites. Then it pans to Halle Berry answering a phone call and saying 911 what is your emergency, Then to give the film a narrative writing them comes onto the screen with dramatic lines like "what if you heard the cries.

This suggest the film is a crime thriller then you hear smashing of windows which suggests which type of crime it is, in this case a murder this gives it a horror element to the film instantly grabbing yet another audience.

Genre: the film is a crime/ mystery horror. Which is set in an American city like miami or somewhere sunny with a freeway.

Mise on scene: Low key lighting at the start to make the film look dark and eerie, this could be done so people feel it could happen to them someone could break in and it invade your personal space. The look on the character played by Halle Berry is one of fear and shock and from this you can gauge a lot about her characters profile such as who she is and how bizzare the situation is.

sound: most sound in this trailer is diegetic and we can see just from the image how it links in to the trailer as most other crime films there isn't really background music unlike in romance or action films.

Cinematography: Fast paced editing, lots of close ups were used to show expressions of the actors, this gives the trailer a dramatic view. but also a fair amount of birds eye shots to show how the person who is committing crime is getting away and escaping but as in seven the camera doesn't linger unless there is dialogue involved.

Audience: most likely a similar age to the audience of seven middle 20s to 50s since it shows Hallie Berry first id also say its targeted at her fans, and the highest consumer would be working to middle class familys and less likely families with younger children.