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A second very successful and probably one of my personal favourite films of 2007 is the Dramatic Romantic Comedy, Ps I love you but once again how did a $30million film make in advance of $150million in box office alone, once again I put this down to the production company in this case Warner bros.
But unlike Transformers P.S. I Love You had to be marketed to a largely female audience and I believe this was done in Three major ways.
Firstly the release date a vital part of selling any film P.S I Love You was released on 21st of December, I believe this was very clever because every person I know who enjoys this film does call it there Winter film although not that much was shot in winter it is just a very homey cosy feel all together through the film, but also with other films similar being Love Actually and The Devil Wears Prada (being from the same director) I believe made this film far easier to sell to a female audience.
Secondly there was an existing audience for P.S. I Love You as the film is based on the book by Cecelia Ahern (irish) published by Thorndike Press which was an international best seller
at the time, so for this reason word of mouth would be a huge sales point.
Thirdly the trailer it contains everything any good romantic story should a dramatic twist of events, an attractive man (or two) Gerard Butler and Jeffery Dean Morgan, an amount of comedy made obvious by Lisa Kudrow known for the American globally famous comedy series Friends in which she played Phoebe and an adventure in this case the letters and going to Ireland from new York in a quest to find herself and her passion.
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