By far the best Transformers film Transformers one (2007) directed by Michael Bay had a budget of $150 million and made well in advance of $700 million, but why was the science fiction action film such a big hit I believe its all about how they aimed it at a target audience.
The target audience I can safely say is probably males of all ages and some females, but and not to sound sexist probably mainly males. How did DreamWorks and Paramount sell this to us quite simply Transformers pretty much sells itself as a movie.
The reasons for this is transformers has always been known from Transformers by Hasbro (also a very popular TV show) so the film had an existing audience of science fiction fans who know of the comic and series, but on top of that it has everything to appeal to its male audience in the trailer alone you see Robots, Soldiers, Guns, Explosions, Cars and as all action films an attractive female actress (in this case Megan Fox) and what makes me believe these are its selling points simple you hardly see the main character in the trailer and the poster, but at the same time you see a romantic side of the story and for this reason I believe the production companies where trying to give it a big female target audience.
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