Taglines (known as slogans) are meant to be catchy, enticing or short phrases used by Film marketers to create a synergy (or buzz) around a film. They sum up the plot/tone of the film often placed of film posters under the title or merchandise (eg DVD cases).
A lot of the time taglines are forgotten and most sequels just add the word 'Again' to there second film, for example mission impossible two ''expect the impossible again'' to me this lacks a lot of creativity and isn't great for the all around as a tagline, a better tag to me is the Alien films ''in space, no one can hear you scream''.
To me the Alien films tagline is all around better and more imaginative this is a lot better to me and I wish to have a tagline as strong when I make my teaser trailer and magazine cover, as I believe it creates a bigger atmosphere around the film.
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